Throughout December, Forbes highlighted several companies investing in regenerative agriculture adoption across their supply chains. Harmless Harvest has committed to sourcing 50% of its coconuts from Regenerative Organic Certified farmland by 2023. Nestle and Danone have recently committed to measurable goals supporting regenerative agriculture as well. And, thanks to a $1.5 million seed grant, Alter Eco has transitioned 1,000 acres of cocoa farms in their supply chain to agroforestry.
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“The major challenge for companies enabling regenerative agriculture is educating consumers about its environmental benefits, since the concept remains a novelty to the general public. ‘It’s a really hard topic to understand,’ Forbes said, ‘so we’re teaching people what regenerative means…’”Forbes